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Digital Marketing Success for Anonymous Aesthetic Clinic

Project Overview

Anonymous Aesthetic Clinic, a local medical aesthetics provider, wanted to increase appointment bookings and generate high-quality leads while keeping advertising costs low in a highly competitive local market.Through Local Search Ads, Geo-Targeting, and Click-to-Call optimization, we focused on attracting nearby customers actively searching for aesthetic treatments.
The result? 533 new conversions, 15.5K clicks, and a $60.37 cost per conversion—proving that strategic local advertising drives real business growth.

Objective:

Anonymous Aesthetic Clinic, a local medical aesthetics provider, aimed to increase appointment bookings and lead generation through Google Ads while keeping cost per conversion low. Competing in a crowded local market, the clinic needed to attract high-intent customers actively searching for aesthetic treatments.

Challenges:

  • 🏙️ Highly competitive local aesthetics market
  • 📈 Rising cost per conversion in paid ads
  • 🎯 Needed consistent, high-quality leads for in-clinic appointments

Our Strategy:

Local Search Campaigns – Targeted high-intent keywords to capture users actively looking for aesthetic treatments
Geo-Targeting & Location Bidding – Focused on attracting nearby customers most likely to book appointments
Conversion-Optimized Landing Pages – Designed pages that encouraged immediate inquiries and bookings
Click-to-Call & Map Directions Tracking – Ensured seamless customer interactions from ad to appointment

Key Results:

📈 533 New Conversions – Steady flow of booked appointments
📍 15.5K Clicks – Increased engagement from potential local customers
💰 $60.37 Cost Per Conversion – Optimized for cost-effective lead generation
🚀 $32.2K Total Ad Spend – Maximized budget for the best return
📊 Consistent Lead Flow – Generated high-quality inquiries, resulting in more in-clinic visits

By leveraging hyper-local targeting and conversion-driven strategies, we helped Anonymous Aesthetic Clinic dominate its market, attract more clients, and lower acquisition costs—proving that strategic local advertising drives real growth.

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