Anonymous Toy & Hobby Store, a local specialty retailer, needed a cost-effective strategy to drive in-store visits and sales while competing with big-box retailers and seasonal demand shifts.Using Local Search Ads, Geo-Targeting, and Performance Max campaigns, we focused on attracting nearby shoppers, increasing brand awareness, and optimizing ad spend for efficiency.
The result? 27.9K conversions, 246K clicks, and a strong €9.23 cost per conversion—proving that hyper-local marketing can drive real business growth.
Anonymous Toy & Hobby Store, a local specialty retailer, wanted to increase in-store visits and online orders through Google Ads. Competing against large retailers and seasonal demand shifts, the store needed a cost-effective strategy to drive foot traffic and maximize sales.
✅ Local Search Ads – Targeted high-intent customers searching for specialty toys & puzzles nearby
✅ Geo-Targeting & Store Visit Tracking – Focused on reaching local shoppers most likely to visit in person
✅ Performance Max for Brand Awareness – Expanded reach to potential customers while optimizing for conversions
✅ Click-to-Call & Map Directions – Streamlined the path for customers to find & visit the store easily
📈 246K Clicks – High engagement from nearby shoppers
🧩 27.9K Conversions – Increased in-store and online purchases
💰 €9.23 Cost Per Conversion – Optimized budget for maximum efficiency
🚀 €2.05M Total Conversion Value – Boosted sales while maintaining profitability
🎯 8.14% Conversion Rate – Strong lead-to-sale performance
By using hyper-local targeting, optimized ad creatives, and conversion-driven bidding strategies, we helped Anonymous Toy & Hobby Store attract more customers, increase local sales, and establish a strong brand presence—proving that smart local advertising delivers tangible business growth.
