ASM Wireless, a Toronto-based phone and laptop repair business, wanted to boost its online visibility, drive more local customer engagement, and generate quality leads while maintaining cost efficiency in a competitive market. Over nine months, we executed a multi-channel digital marketing strategy across Google Ads, Meta Ads, and Google My Business (GMB) to strengthen the brand’s online presence and deliver measurable growth.
The result? 1.52M impressions, 24.5K clicks, and 16.3K local actions — proving that data-driven advertising and local SEO can transform foot traffic and online conversions for service-based businesses.
ASM Wireless aimed to increase calls, walk-ins, and message inquiries through a cost-effective digital marketing approach. Competing in a saturated repair market, the focus was to maximize ROI by combining local visibility tactics and precision-targeted ads to capture high-intent leads.
🌐 Competing against numerous local repair shops with strong ad presence
📉 Low initial visibility in Google Maps and local search results
💰 Need to maintain low cost-per-conversion while increasing volume
📲 Limited online brand recognition despite excellent in-store reputation
✅ Google Ads Smart Campaigns – Targeted users actively searching for phone and laptop repair services nearby
✅ Google Guaranteed Badge – Built credibility and trust through verified local business certification
✅ Local SEO Optimization – Improved Google Maps ranking and keyword visibility for “phone repair near me” and related terms
✅ Meta Ads Campaigns – Ran daily engagement ads ($4/day) to sustain awareness and community interaction
✅ Google My Business Enhancement – Optimized listings with photos, posts, and insights to drive more calls and direction requests
📈 1.52M Impressions & 24.5K Clicks – Strong visibility and engagement across Google Ads
📞 1.95K Calls & 16.3K Local Actions – Surge in direct customer interactions
💬 254 Messaging Conversations – Generated via Meta Ads at only $2.18 per conversation
🌍 305.5% Growth in Active Users – Significant traffic increase according to Google Analytics
📊 Average Map Rank Improved to 2.6 – Enhanced presence in local search results
🏆 100% Google Guaranteed Verification – Boosted customer trust and local credibility
By combining performance-focused Google Ads, consistent Meta campaigns, and optimized local SEO, ASM Wireless achieved a dramatic boost in visibility, engagement, and lead generation — all while keeping ad spend efficient. The campaign not only strengthened the brand’s digital footprint but also increased store visits, calls, and online inquiries, demonstrating how a well-executed local marketing strategy drives tangible business growth.
