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Eco Bikes

The Background

Eco Bikes is the UK’s leading Electric bike supplier and sells a variety of electric bikes ranging from mountain bikes to cargo bikes Eco Bikes initially found us on Google (thanks to our own SEO) and reached out to us as they were keen to increase the amount of revenue generated through their Ecommerce website. They had almost 500, 5-stars reviews and already offered a customer experience which was levels above the competition. It was clear they were a serious brand, they were just lacking the visibility on Google to be able to capitalize on that. This is where we came in.

The Keywords

As always, we sit down with the client to figure out exactly what they’re looking to achieve and then put together a custom SEO campaign that meets their objectives. From speaking with the owner, It became very apparent that they wanted to double down on specific ebike brand related keywords. For brand related keywords, its very rare you’ll rank #1, as that spot is typically reserved for the actual brand website itself, however, as the client knew that customers don’t always order direct (it’s more expensive), he knew we could still generate good revenue from stealing the #2 position. Here’s a snippet of two of the keywords we agreed to target to give you a better idea:
“Ampere electric bike”
6,600
searches PER MONTH
“E-go electric bikes”
1,900
searches PER MONTH

The Campaign

We discovered a lot of issues from the audit relating to duplicate generic shopify title tags, under-optimized H1 tags and a lack of internal links. We’re always transparent without findings and provide a list of the audit report to the client.
Once we researched and finalized all the keywords, we immediately started off the campaign with a comprehensive manual SEO audit to assess the current state of the website’s SEO. Carrying out an audit from day one is essential to ensure you’re not building your digital real estate on a weak foundation
In addition to this, we fixed all of the issues identified from our audit and optimized a further 105 product URLS (this was all just in the first month of the campaign!). Whilst we can’t share all the details of our secret process, we can say that in total there were 304 optimisations made on the site.
For some of the keywords, the client didn’t already have a suitable page on their website to target the terms. So we notified Holly, headed out of the content team and she got to work writing some perfectly optimized copy that we could use. In total we added new contenttegory pages. to 13 ca

The Results

Eco Bikes is now dominating the first page of Google and their website is now 3,000+ positions higher across all the keywords we’re targeting!

Eco Bikes now sits in position #2 for the brand related keyword, right below the brand itself!

For the “e-go” brand related term, we’ve managed to rank above the own
brands website and steal the #1 spot

Traffic has grown drastically with a 72% increase in targeted organic clicks and a 88% increase in impressions.

Questmoor Pharmacy

The Background

Questmoor Pharmacy is an independent run pharmacy based in Hertfordshire. They’ve been serving the community for over 30 years and wanted to diversify their revenue channel and also generate sales through their online Ecommerce store Questmoor sells a lot of high end products from popular brands like Hugo Boss, Ralph Lauren, Prada, Clarins, Maybelline just to name a few! We were tasked with the goal of boosting their online visibility and generating more sales through their online store.

The Keywords

Before we can start the campaign, we need to research potential keywords which would make sense to target on the clients website. With Ecommerce stores it’s always very straight forward, as 99% of the time it’s going to be product related keywords e.g “Emporio Armani diamond rocks’ ‘ which is a mens aftershave product and one our client happened to sell. We sat down with the client and ran through all their products and collections to determine which products had the best margins and were ones they wanted to target. We agreed to target 5 brand collection pages, along with all of the products within it. The client specifically highlighted that out of these two brands, the two most important ones were “Emporio Armani” and “Frezyderm”.
  • Emporio Armani diamond rocks
  • Frezyderm baby cream

The Campaign

Keywords finalized, we got started on the campaign.
We discovered a lot of issues from the audit relating to duplicate generic shopify title tags, under-optimized H1 tags and a lack of internal links. We’re always transparent without findings and provide a list of the audit report to the client.
Run a manual SEO audit to assess the current state of the website’s SEO. Carrying out an audit from day one is essential to ensure you’re not building your digital real estate on a weak foundation. As the site had not done any SEO in the past, we were pretty much starting from scratch and had a lot of work to do. None of the pages were optimized and all had to be updated on a page by page basis to include relevant title, heading tags and meta descriptions. In total we made 709 ptimisations on the website!

Once the website optimisations were complete, we set up an extensive, ongoing link-building campaign to push the site up even further.
Our team focused on getting Questmoor featured on big media websites to propel their brand name and domain authority up the Google ranks.

With the content now live, we re-visited it again and added in strategic internal links to further boost the site’s topical relevance and take things up a notch. These internal links also create the perfect set up for us ready to build upon when the link building commences
We implemented a bespoke informational keyword specific blog campaign to further help increase the site’s topical relevance and dominate those top spots!

The Results

Questmoor Pharmacy is now dominating the first page of Google and their website is now 10,000+ positions higher across all the keywords we’re targeting! The awesome thing is that it’s only been 5 months!
Here’s a snapshot of how they’re ranking for some of the agreed keywords. The green arrows under the “Google change” column indicate how much higher they are in Google since the campaign started. There are 10 results per page on Google, so they’ve gone from all the way from page 11, to the top of page 1, not too shabby if we say so ourselves!
The great thing is that this big increase in visibility has led to massive increase in targeted traffic too! Questmoor has gone from 250 users per month to 1,100 users per month, That’s a massive 340% increase in targeted traffic! This increase has also resulted in a massive spike in organic sales coming through their website!
Our SEO efforts have resulted in a steady, consistent increase in organic traffic for the client, which continues to grow month on month! Without revealing the clients exact revenue figures, organic revenue coming through their website is at the highest it’s been in the last 30 years!

Smellacloud

The Background

Smellacloud sells aroma diffusers, essential oils and other aromatherapy products. By default, this means they’re in a daily battle with big-name retailers like Amazon, Boots, John Lewis, and The Range, just to name a few! No matter what keywords we decided to target, the competition would be some of the toughest out there. These giants have whole departments across the globe dedicated to claiming those top Google spots. However, no matter who you’re up against, you can always win the top spot if you work smart. Smellacloud was already doing well in the Netherlands with their .nl domain, however, when they built out a new site (the .co.uk version) and tried to replicate their success in the UK, they ran into a few issues. So, they reached out to us and we put together a custom campaign to help boost their websites visibility and sales. Our Ecom SEO process is broken down into 4 parts
  • Keyword Research
  • Technical SEO
  • Content Creation
  • Link Building

The Keywords

Step 1 of any SEO campaign should always be keyword research. Without knowing what you want to be visible for, it’s impossible to optimize your site efficiently. We spoke with the client to determine which products and ranges had the highest margins and which ones made most sense to target. We agreed on targeting a total of 58 keywords, here’s a snapshot of some of the agreed terms

“aroma diffuser”

8,100
searches PER MONTH

“wooden diffuser”

590
searches PER MONTH

wooden oil diffuse”

210
searches PER MONTH

Once confirmed, we then categorized the keywords to determine which pages were best to target them on. There were two main types of keywords. Keywords that had an informational intent behind them. Keywords that had a buying intent behind them. The former were targeted on the blog, and the latter were targeted on either the collection or product page.

Technical SEO

Before we started to write content targeting those keywords, we made sure the site was structurally sound We

Improved the sites loading speed

Fixed all broken links

Optimized meta titles and descriptions

Fixed the silo structure

We also added all the target pages in the menu of the site which helped generate more click through traffic to the pages too. The easier it is for a user to find your page, the better. Lastly, we analyzed the backlink profile of the site to determine which pages had the strongest backlink profile, once indentified we went into the page and added relevant internal links to help that link juice flow to our target pages.

Content creation

Once the site was structurally sound, we began writing optimized content to target the keywords we discovered.

We created dedicated topically relevant blogs around each unique informational intent keyword and got them uploaded onto the site.

We then wrote optimized buyer intent content and added it to the relevant collection pages.

The topically relevant blogs all internally linked back to the relevant collection pages.

This boosted the topical relevance of the collection pages.

We also added links from the collection page to the blog pieces to establish undeniable topical relevance on the client’s site.

Link building

Now that the relevance was
stablished on the site, the last missing cog was ensuring the client’s site was authoritative enough to rank for the keywords.
The easiest and fastest way to increase your website’s authority is by building highquality backlinks.

  • Authoritative DR30+
  • Relevant to the clients site
  • Haven’t been hit by any algo updates
  • Generating organic traffic
We also added all the target pages in the menu of the site which helped generate more click through traffic to the pages too. The easier it is for a user to find your page, the better.

Lastly, we analyzed the backlink profile of the site to determine which pages had the strongest backlink profile, once indentified we went into the page and added relevant internal links to help that link juice flow to our target pages.

The Results

Smellacloud is now dominating the first page of Google and their website is 2,000+ positions higher in Google across all the keywords we’re targeting!
We even managed to beat out the beat retailers and are ranking above Amazon and John Lewis! Smellacloud is sitting pretty in the #1 spot for “aroma diffuser” which has 8,100 searches a month!
When it comes to SEO, It doesn’t matter who you’re up against, if you can establish enough relevance and authority on your website, you’re almost guaranteed to succeed. We’re also ranking the client #1 for the wooden keyword variation too.

Here’s a detailed breakdown of the overall campaign

When we first started working with Smellacloud, they were generating 365 visits a month, now they’re generating 667visits a month.

That’s an 89% increase in argeted monthly visits! Organic revenue is also at an all time high and the client is over the moon.

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